RevoCircle | Ultimate Protection of Brand’s Values
Anti-Counterfeiting
Each product obtains its globally unique ID, which makes it fully tamper-free
Protecting brand values
RevoCircle
Digital ID;
the solution!
Intellectual property protection
Counterfeiting has a significant impact on luxury brands. When consumers purchase counterfeit goods, they often pay for a subpar product that does not live up to the quality standards of the original brand. This leads to a loss of trust and reputation for the luxury brand, as well as a loss of sales.
current preventive measures
Brands can implement strict supply chain management practices to prevent counterfeiting, such as using tamper-proof packaging or serialization to track products.
Luxury brands can take legal action against counterfeiters to protect their intellectual property rights and prevent the sale of counterfeit products.
Working with law enforcement agencies: brands can work with law enforcement agencies to identify and seize counterfeit products, which can help to prevent the sale of fake products and protect consumers.
Unique RevoCircle Digital Product Passports (DPPs) as the ultimate prevention
Digital Product Passport (DPP) is a secure digital record of a product’s identity, authenticity, and origin.
The use RevoCircle DPPs will play an important role in combating counterfeiting, particularly in the digital age, where counterfeit products can be easily created and sold online. Here are some of the ways in which RevoCircle DPPs can help in anti-counterfeiting efforts:
- Verification of product authenticity: DPPs can help to verify the authenticity of products by providing a secure, tamper-proof record of the product’s identity and origin. This can help to prevent the sale of counterfeit products, as consumers can check the DPP to ensure that they are purchasing a genuine product.
- Tracking product supply chain: DPPs can also help to track a product’s supply chain, from the manufacturer to the end consumer. This can help to identify any unauthorized intermediaries or distributors, which can be a source of counterfeit products.
- Sharing information: DPPs can facilitate the sharing of information between different stakeholders, such as manufacturers, retailers, and consumers. This can help to identify any counterfeit products in circulation and prevent their sale.
- Enhancing consumer confidence: The use of DPPs can help to enhance consumer confidence in the authenticity and quality of products, which can help to protect brand reputation and sales.
In addition to the use of DPPs, anti-counterfeiting efforts may also involve other measures, such as stricter intellectual property laws, increased enforcement, and public awareness campaigns. Overall, the use of DPPs can play an important role in anti-counterfeiting efforts, by providing a secure and transparent record of a product’s identity and origin and helping to prevent the sale of counterfeit products.
PROTECT IP & BRAND IMAGE
RevoCircle Digital Product Passports (DPP) provide a powerful solution to counterfeiting by embedding unique digital identifiers within products.
These passports serve as a verifiable record of a product’s origin, manufacturing details, and supply chain journey. Through blockchain technology, the information stored in these passports becomes tamper-proof and transparent.
When consumers or retailers scan the digital passport using dedicated RevoCircle apps or devices, they can instantly verify the authenticity of the product. Any attempt to counterfeit or modify the passport will be detected, ensuring the integrity of the product and protecting consumers from counterfeit goods.
RevoCircle DPPs provide an effective tool to track and trace products, preventing counterfeiting and ensuring trust and confidence in the authenticity of goods.
Thanks to our solutions, brands will safe millions of EUR/USD in costs relating to legal actions across the globe, protecting the brand’s IP and upmarket image.
DPP & Customs
fighting counterfeit
fighting counterfeit
Digital product passports offer significant support to customs authorities in their fight against counterfeiting. By providing a secure and transparent record of a product’s origin and authenticity, customs officials can swiftly verify goods and detect counterfeit items. This technology enables more efficient inspections, reducing the entry of fake products into the market and safeguarding consumers from potentially harmful or substandard goods. Leveraging digital product passports, customs can strengthen their enforcement efforts, collaborate with stakeholders, and enhance the overall effectiveness of anti-counterfeiting measures.
financial losses
Counterfeiting causes significant global financial damage, estimated to be in the trillions of dollars. It incurs losses for businesses, governments, and consumers, impacting trade, tax revenues, and investments. Combating counterfeiting is crucial to safeguard the global economy and preserve financial stability.
damage of image
Counterfeiting inflicts substantial global image damage. It tarnishes brand reputation, erodes trust in products, and undermines consumer confidence. It hampers innovation and competitiveness, adversely impacting economies and fostering an environment of illicit trade. Combating counterfeiting is essential for preserving global brand integrity.
prevention
Global prevention of counterfeiting requires collaborative efforts among governments, businesses, and consumers. Implementing robust intellectual property laws, enhancing supply chain security, promoting public awareness, and leveraging advanced technologies are vital steps to combat counterfeiting and safeguard global markets from its detrimental effects.
