Greenwashing is a marketing strategy used by companies to portray their products or services as environmentally friendly when, in reality, they are not. Greenwashing involves making misleading or false claims about a product’s environmental impact or sustainability practices in order to attract customers who are concerned about the environment.

For example, a company may label a product as “green” or “eco-friendly” without any certification or verification of the product’s environmental impact or sustainability practices. This can mislead consumers into thinking that they are making a more environmentally responsible choice when they are not.

Greenwashing can also involve using vague or meaningless terms such as “natural” or “organic” without any specific definitions or standards. This can lead to confusion among consumers who may not understand the actual environmental impact of the product.

Overall, greenwashing undermines genuine efforts towards sustainability and can mislead consumers into making purchases that may actually harm the environment.